x Paul Adams is going to talk about how to identify problems users of a product have in the session ”Solving Real World Problems”. Paul is the VP of Product at Intercom, where he manages the product and design teams and the product roadmap. He is one of the leading thinkers in social design and technology. Prior to Intercom, Paul worked as the Global Head of Brand Design at Facebook. Prior to that he led social research at Google, where his work was foundational in building Google+. He is a patent holder for the ideas behind Circles, and also worked on Gmail, YouTube and Mobile. Paul published his first book Grouped in 2011, on social marketing and design. /div>